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Projection · Expected scenario

90-day projection

Budget increases ~20% per month as the return proves out. Month 1 includes the 2-week build phase.

90-day projection Revenue collected rises from $7,500 to $25,500 to $39,000 across three months on $1,820 of ad spend, for a 39.6x 90-day ROAS, with monthly funnel counts and honest expectations. $0 $10K $20K $30K $40K REVENUE COLLECTED $7,500 MONTH 1 Build $25,500 MONTH 2 Iterate $39,000 MONTH 3 Scale AD SPEND $500 $600 $720 LEADS 8 20 24 CONSULTS BOOKED / HELD 3 / 2 9 / 7 11 / 9 CASES CLOSED 0.5 1.7 2.6 ROAS 15.0x 42.5x 54.2x 90-DAY TOTAL 39.6x ROAS $1,820 ad spend $72,000 revenue collected 52 leads · 23 booked · 18 held 4.8 cases closed · 75 days of ads live WHAT TO EXPECT HONESTLY MONTH 1 We build, you film. Ads launch mid-month. 0-1 cases is normal and on plan. MONTH 2 A full month of data. Kill losing creatives, scale winners. First full cases close. MONTH 3 The account is optimized and the numbers become real. If return is there, raise budget. REVENUE FOCAL NOTE