Dr. Natalie · Paid ads plan
How a stranger on Instagram becomes a $15,000-$22,000 smile makeover case, and what it returns.
1 · The path
Seven steps from a before-and-after ad to a started case: lead form, instant text, booked Zoom consult, close on the call.
7 steps
Ad to started case
Open →2 · The math
Three scenarios at $500 a month, from leads through booked, held and closed cases to revenue.
42x
Expected ROAS
Open →3 · The timeline
Month by month, with budget rising about 20% as the return proves out.
$72,000
Revenue on $1,820 spend
Open →4 · The bottom line
Your job stays the same. The $500 is a proof budget. Scale starts when the numbers prove out.
$1,500
Worst case total ad spend, 90 days
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