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Funnel ยท $500 ad spend a month

Financial model

Warm retargeting your existing audience with before-and-after creatives and lead forms

Financial model Three scenarios of a $500 monthly ad spend run through leads, booked consults, held consults, and closed cases to revenue and ROAS, with the expected case highlighted. SCENARIO 1 LEADS 2 BOOKED TO ZOOM 3 CONSULTS HELD 4 CASES CLOSED 5 REVENUE 6 ROAS Conservative $12K AVG CASE 12.5 $40 PER LEAD 4.4 35% BOOK 3.1 70% SHOW 0.6 20% CLOSE $7,350 PER MONTH 14.7x $816 / CASE Expected $15K AVG CASE 16.7 $30 PER LEAD 7.5 45% BOOK 5.6 75% SHOW 1.4 25% CLOSE $21,094 PER MONTH 42.2x $356 / CASE Ambitious $18K AVG CASE 22.7 $22 PER LEAD 12.5 55% BOOK 10.0 80% SHOW 3.0 30% CLOSE $54,000 PER MONTH 108.0x $167 / CASE THE BOTTOM LINE Even conservative, one case every 2-3 months at $12K pays for the entire program. Expected: about 1.4 cases a month at $15K returns 42x on the $500. The funnel is simple: ad, lead form, instant text, Natalie books them to Zoom, she closes. That is why we start at $500: prove the mechanism, then scale budget ~20% per month as the return proves out. COUNT PER MONTH EXPECTED CASE