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Process · Dr. Natalie
The path to revenue
How a stranger on Instagram becomes a $15,000-$22,000 smile makeover case
Dr. Natalie path to revenue
Seven steps from a before-and-after ad to a started veneer case, ending in the key economic point that one closed case pays for the whole program.
STEP 1
AD
She sees your before-and-after
Warm audience: 15K+ followers who
already know your work. A real case,
naming her exact fear or desire.
STEP 2
30 SEC
She fills the lead form
Name, email, phone, interest, and
start date. No website, no waiting.
Qualifiers screen out tire-kickers.
STEP 3
60 SEC · AUTO
She gets an instant text
“We got your consult request.
Dr. Natalie will reach out shortly
to set up a time to chat.”
STEP 4
5 MIN · BIZ HRS
Natalie books the consult
Natalie or her coordinator asks two
quick questions (what to fix, when
to start) and books a Zoom consult.
STEP 5
ZOOM
The Zoom virtual consult
A real consult, not a sales pitch.
She sends photos first. Natalie
reviews live: plan, timeline, cost.
Nobody else in San Antonio does it.
STEP 6
ON THE CALL
She closes on the call
She has seen the work, got a personal
reply in minutes, and heard the plan
from the dentist. The consult confirms,
not convinces.
STEP 7
CASE
The case starts
4-6 veneers: $8,800-$13,200
Full top arch (8-10): $17,600-$22,000
Full mouth: $44,000 · Invisalign: $6,000
Financing available through Cherry.
THE KEY
One case pays for it all
One closed case ($15K-$22K) pays
for the 4-month program many times
over. At $500/month ad spend we need
ONE case. The rest is profit and scale.
STEP
PAYOFF
FLOW (ROW 2 RUNS RIGHT TO LEFT)